We are witnessing a dynamic development of Polish brands and we are continuously trying to share all novelties with you. Annabelle Minerals has been on the market for seven years now and has recently moved into a new place in Mokotowska Street. Inside there is a cloud-shaped swing and a living green wall. The shop is more spacious than the previous one which was located across the street. This seems to be the best measure of success.
Not to mention, the number of customers who not only have been devoted to the mineral cosmetics of Annabelle for many years but also tend to experiment creatively mixing colours, adding powder foundations to creams or body lotions or even making nail polish with the use of colorful eyeshadows.
These natural cosmetics contain only four ingredients. Mica is for illumination, zinc oxide for matting and treatment of minor blemishes, titanium dioxide for good coverage and sun protection, while iron oxides are for the color.
That is why mineral foundations are loose and slightly more difficult to apply. However, with the use of well-designed brushes and other accessories application turns out to be easy.
You can also arrange a free consultation in Mokotowska Street and out of twenty two foundation shades choose the best for your skin tone. You will find here powders, concealers, highlighters, eyeshadows, blushes and oils for makeup removal and skincare.
What is Annabelle’s best selling product? Matte foundation. And the owner’s choice? Kaolin powder which can be used as a base or to finish off your look.
Annabelle was, as the name indicates, founded by Anna. Anna Szczerba. She comes from Bielsko Biała and this is where the cosmetics are manufactured. She studied law in Kraków and for some time she was even active in this field sharing time between her job and passion. She got interested in mineral cosmetics when looking for alternative products for her sensitive skin. She does not have any regrets about her choice of a career path.
text: Agnieszka Kowalska
photos: Aga Bilska
ANNABELLE MINERALS, Mokotowska St 42/44, www.annabelleminerals.pl